The Augusta Principles: Timeless Business Lessons from the World's Premier Golf Club

300 of the world's smartest minds for over 100 years has helped build and guide the greatest golf club in the world...and with this new book, it will guide you and your business to new heights of success.

What makes the book special

The Augusta Principles distills time-honored strategies into clear, insightful and transformative chapters. Whether you’re a startup founder, a corporate leader, or an entrepreneur looking for unparalleled success, this book, inspired by one of the world’s most iconic institutions, provides a master class in leadership, excellence, and execution. The book is also applicable to individuals looking to improve personally. 

Learn how to apply Augusta’s winning formula to:

~ Build an elite brand with lasting impact

~ Master focus, discipline, and operational excellence

~ Create a culture of integrity, innovation, and success

~ Improve your personal performance

Step inside the minds of industry titans, uncover the business strategies behind Augusta National’s enduring success, and elevate your performance.

The first of its kind book about Augusta National and the Masters

Although there have been dozens of books written about the Masters, most are from the perspective of the golf played during the tournament, or about the golf course, or the history of the club and its founders. None have been dedicated to what makes the Masters so special—both attending in person and watching on television. 

What does the Masters have in common with other world-class brands?

Find out what the Masters has in common with world-class brands like Ritz-Carlton, Disney, In-N-Out Burger, Costco, Apple, and Hermès. The Augusta Principles outlines the commonalities and shows how to apply the ideas to businesses of any size.

The book identifies and then explores each of the principles and details the history and reasoning behind each one. The book also highlights other organizations and businesses across a variety of industries that also use some of the principles, explaining why they have achieved a greater level of success or admiration than others. It also demonstrates that it is possible to replicate some of Augusta National’s special formula if a commitment is made to pursue excellence.

🔹 The Augusta Principles—Because true greatness is built on timeless principles