The Augusta Principles

“The book will entertain average golf fans and will inform business readers and corporate types who may need a how-to refresher on getting ahead.” – Sports Illustrated.com

"Anybody can read this book and enjoy it. It’s an excellent book. I give it five thumbs up!” – Gary VanSickle, Co-host, The Golf Show 2.0 podcast

"This page-turner will make even the most golf-obsessed of us put down our golf clubs and devour the business lessons Augusta National has to offer" - Terry Lundgren, former CEO, Macy's; Columbia Business School Executive in Residence

"Right from the start, I was hooked. John Sabino doesn't just celebrate Augusta National's excellence; he shows how to harness that same mindset in your own business. This is a rare business book that's both insightful and a pleasure to read." - Sean Ogle, founder Breaking Eighty

"This book perfectly combines the lessons of golf, life, business and Augusta National, and is a must-read." - Mitch Roschelle, CEO M2 Communities, media commentator

“Combine Harvey Pennick’s Little Red Book and Jim Collins’s Good to Great and you have John Sabino’s The Augusta Principles. You will devour every page. It is one of the few books that I give out to close friends, and after you devour your copy, you will do the same.” - Jim Nugent, publisher Global Golf Post

"The best ideas are often the simplest. The Augusta Principles provides the road map for anyone striving for greatness in business or their personal lives." - Medium

"With unique brilliance, Sabino sets out twenty critical chapters in his book. So many writers have crafted revelatory volumes on myriad subjects, but few take you by the hand, nod, and declare, Now, ‘this is HOW you do it.’ This book will elevate him to a new plateau among the game’s literati." - Ronald Montesano, GolfWRX

"Sabino is the Simon Sinek of golf writers. Like the business operations guru who gets to the heart of what makes a great company operate, Sabino discerns principles of enlightened management, customer relations, and branding from how Augusta National runs the Masters. It is a recommended and required read that is relevant to golf, business operations, and even one's personal life." - Bradley Klein, author of the award-winning book  Discovering Donald Ross, former architecture editor Golfweek, contributing writer Wall St. Journal, NYT